Prior to Amazon, Fara was the Global Head of Marketing at Vans and had the honor of bringing their brand to life for their 50th Anniversary. Her career also includes over a decade at Dell, including leading North America Consumer and Small Business Marketing and establishing Dell’s in-house digital agency. She started her marketing career at Gatorade, which taught her the importance of intimately knowing your customer. She remains steadfast that marketing’s primary role is to understand and advocate for the customer.
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