GoDaddy also advertised during the 2010 Super Bowl XLIV, purchasing two spots.[68] The commercials "Spa" and "News" starred GoDaddy Girl and racecar driver Danica Patrick. In "Spa," Patrick is getting a lavish massage when the masseuse breaks into a spontaneous GoDaddy Girl audition.[69] In "News", anchors conduct a 'gotcha' interview with GoDaddy Girl Danica Patrick about commercials known for being too hot for television.[70] According to Akamai, there was a large spike in Internet traffic late in the fourth quarter of the game. This spike was tied to GoDaddy's "News" advertisement airing. CEO Bob Parsons said GoDaddy received "a tremendous surge in Web traffic, sustained the spike, converted new customers and shot overall sales off the chart".[71][72]

With this policy, they are choosing to allow their DNS servers to be under-provisioned (meaning that their servers are unable to gracefully handle their normal load). To prevent slow DNS, which would generate complaints quickly, they decided to block 100% of packets from hand-picked DNS servers based on volume and visibility. This reduces load somewhat, while making it difficult for customers to pinpoint GoDaddy as the problem. This policy also affects search engine ranking for various GoDaddy customers who have multiple domains with different registrars.
Prior to joining GoDaddy, Lotfi served as Yahoo’s VP leading the Global Product Development group, in charge of the international delivery of all Yahoo Products and services worldwide. Yahoo’s products, services, and platforms, boasted over 800M users worldwide. During his 18-year tenure at Microsoft, Lotfi worked on a variety of products and roles within several divisions including Windows NT, Windows 95, Internet Explorer, MSN, and Surface (pixelsense). In his last role with Microsoft as General Manager, he led multiple teams driving the Entertainment & Devices Division (Xboxinternationalization and Localization) and delivering company-wide services (Media, Packaging Engineering and Artwork).
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An expert in technology brand strategy, Mr. Sharples has counseled several major brands, including Apple, Microsoft and Dell. He currently serves on the board of directors for RetailMeNot (NASDAQ: SALE), Fexy Media, and Twyla. He is an investment advisor to venture capital firm, Institutional Venture Partners, and private equity firm, Tritium Partners. Mr. Sharples is also a passionate entrepreneur and is currently involved with several startups.

But remember that while these specifications are nice, they only apply to data residing on GoDaddy's servers. In the case of email hosting, for example, users reading their email using a local email client, like Microsoft Outlook, will still be storing all that data on their on-premises devices where it won't be automatically encrypted. That means for full security, you should still invest in local data encryption software. And for those employees who access data from the road and remote locations, keep their data-in-transit safe by using a virtual private network (VPN) client.
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John Park joined KKR in 2013 and is a member of the Technology industry team. In addition to GoDaddy, he is currently a member of the board of directors of SunGard Data Systems, Mitchell International, and Internet Brands, and is also involved with KKR's investment in Ping Identity. Prior to joining KKR, Mr. Park was with Apax Partners, where he focused on investments in technology and participated in transactions involving Epicor Software Corporation, Activant Solutions, Paradigm Geophysical and Sophos. Previously, Mr. Park was a member of the mergers & acquisitions practice at Morgan Stanley. Mr. Park holds an A.B., cum laude, in Economics from Princeton University and an M.B.A. from Harvard Business School.
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