You have most likely heard of GoDaddy (well if you haven’t really been living in a cave on Himalayas) and probably seen one of their outlandish television commercials some time ago. Though, these commercials barely emphasised the web services business of the company, things took a big turn with the arrival of new CEO Blake Irving on the scene in the year 2013, when Blake distanced himself from the provocative advertising approach to change the firm’s culture and brand image. So you no longer see those sexist commercials featuring women, instead GoDaddy is being increasingly recognised as one the best technology workplaces for women. Go Daddy in the recent years has recast itself as web service provider to the small and medium business owners, so the new advertising theme focuses on enabling entrepreneurs and businesses world over with their tools and technology services.
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