We are here to help our customers kick ass. We do that by living our strategy and ruthlessly prioritizing our work to create simple elegant technology that delights our customers – all while delivering service that is second to none. Every single day we join forces across teams and groups to break down barriers, build new markets and stare down the impossible until the impossible blinks.
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GoDaddy was founded in 1997 in Baltimore, Maryland, by entrepreneur Bob Parsons. Prior to GoDaddy, Parsons sold his financial software services company, Parsons Technology, to Intuit for $65 million in 1994.[10] Parsons came out of his retirement in 1997 to launch Jomax Technologies, which later became GoDaddy Group Inc. GoDaddy received a strategic investment from private equity funds, KKR, Silver Lake, and Technology Crossover Ventures.[11]
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In 2009, GoDaddy purchased spots for two different commercials featuring GoDaddy Girl and IndyCar Series driver Danica Patrick for Super Bowl XLIII. In "Shower", Danica takes a shower with Simona Fusco Stratten as three college students control the women's maneuvers from a computer. "Baseball" is a spoof of the steroids scandal.[61] While "Shower" won GoDaddy's online vote, "Baseball" was the most popular of the Super Bowl. Both helped increase domain registrations 110 percent above 2008 post Super Bowl levels.[62][63] GoDaddy posted Internet-only versions of its commercials during the game, which were extended versions containing more risque content.[64] "Baseball" was the most watched Super Bowl commercial according to TiVo, Inc.[65] According to comScore, GoDaddy ranked first in advertiser Web site follow-through.[66] Rob Goulding, head of business-to-business markets for Google, offered an in-depth analysis of Super Bowl spots that aired during Sunday's championship game. He said the most successful were multichannel-oriented, driving viewers to Web sites and "focusing on conversion as never before". GoDaddy experienced significant Web traffic and a strong "hangover" effect of viewer interest in the days that followed due to a provocative "teaser" advertisement pointing to the Web, Goulding said.[67]
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