In 1999, a group of male employees at Jomax Technologies were brainstorming and decided to change the company name. An employee said, "How about Big Daddy?" However, the domain name had already been purchased. Parsons replied, "How about Go Daddy?" The name was available, so he bought it.[12] Parsons said the company stuck with the name because it made people smile and remember it.[12]
_{GoDaddy also advertised during the 2010 Super Bowl XLIV, purchasing two spots.[68] The commercials "Spa" and "News" starred GoDaddy Girl and racecar driver Danica Patrick. In "Spa," Patrick is getting a lavish massage when the masseuse breaks into a spontaneous GoDaddy Girl audition.[69] In "News", anchors conduct a 'gotcha' interview with GoDaddy Girl Danica Patrick about commercials known for being too hot for television.[70] According to Akamai, there was a large spike in Internet traffic late in the fourth quarter of the game. This spike was tied to GoDaddy's "News" advertisement airing. CEO Bob Parsons said GoDaddy received "a tremendous surge in Web traffic, sustained the spike, converted new customers and shot overall sales off the chart".[71][72]}
On December 19, 2006, GoDaddy received a third party complaint of invalid domain contact information in the WHOIS database for the domain FamilyAlbum.com.[112] GoDaddy wrote a letter to the owner of FamilyAlbum.com saying, "Whenever we receive a complaint, we are required by ICANN regulations to initiate an investigation as to whether the contact data displaying in the WHOIS database is valid data or not...[112] On 12/19/2006 we sent a notice to you at the admin/tech contact email address and the account email address informing you of invalid data in breach of the domain registration agreement and advising you to update the information or risk cancellation of the domain. The contact information was not updated within the specified period of time and we canceled the domain."[112] The editor of "Domain Name Wire" said that since domain names are valuable it was reasonable to expect that the registrar would try to contact the domain owner by phone or postal mail.[112] On February 28, 2007, GoDaddy offered to get the domain name back for the previous owner if he would indemnify GoDaddy from legal action by the new registrant.[113] GoDaddy stated that the new owner paid $18.99 for the domain, the price of a backorder, not a regular registration.[113] On November 2, 2007, Domain Name Wire reported that it appears that GoDaddy no longer cancels domains for invalid WHOIS.[114] The editor on Domain Name Wire received a message from a reader who is trying to acquire a domain with obviously false WHOIS information.[114] The message from GoDaddy said, "The domain has been suspended due to invalid WHOIS. The domain will remain in suspension through expiration, including the registry's redemption period, unless the owner updates the contact information before that time."[114]
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GoDaddy has 24/7 telephone support and live web chat support. We placed a call on a weekday afternoon and spoke to a customer service rep less than two minutes later. We asked about the differences between the Linux and Windows operating system, and once again experienced the best customer support of any of the web hosting services we've tested so far. The rep was friendly and knowledgeable.

GoDaddy charges a monthly fee for its Linux- or Windows-based shared web servers, but it reduces the price if you commit to a multi-month or annual package. However, GoDaddy requires you to sign up for its pricier Deluxe, Ultimate, or Maximum plans (starting at $10.99, $16.99, an $24.99, respectively) for the option to pay for hosting on a month-to-month basis (the basic Economy plan requires you to sign up for a minimum of three months). This may not have much impact on businesses, but a cash-strapped blogger may not appreciate GoDaddy's lack of a single-month option in its Economy package.

In 2009, GoDaddy purchased spots for two different commercials featuring GoDaddy Girl and IndyCar Series driver Danica Patrick for Super Bowl XLIII. In "Shower", Danica takes a shower with Simona Fusco Stratten as three college students control the women's maneuvers from a computer. "Baseball" is a spoof of the steroids scandal.[61] While "Shower" won GoDaddy's online vote, "Baseball" was the most popular of the Super Bowl. Both helped increase domain registrations 110 percent above 2008 post Super Bowl levels.[62][63] GoDaddy posted Internet-only versions of its commercials during the game, which were extended versions containing more risque content.[64] "Baseball" was the most watched Super Bowl commercial according to TiVo, Inc.[65] According to comScore, GoDaddy ranked first in advertiser Web site follow-through.[66] Rob Goulding, head of business-to-business markets for Google, offered an in-depth analysis of Super Bowl spots that aired during Sunday's championship game. He said the most successful were multichannel-oriented, driving viewers to Web sites and "focusing on conversion as never before". GoDaddy experienced significant Web traffic and a strong "hangover" effect of viewer interest in the days that followed due to a provocative "teaser" advertisement pointing to the Web, Goulding said.[67]
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^{GoDaddy has had a bit of a tumultuous history, with controversial ad campaigns and questionable behavior on the part of former CEO Bob Parsons. Despite all that, GoDaddy became the largest ICANN-accredited registrar in 2005, continues to register the most domains in the business, and offers many more products and services beyond just domain registration such as hosting and website builders.}