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GoDaddy also advertised during the 2010 Super Bowl XLIV, purchasing two spots.[68] The commercials "Spa" and "News" starred GoDaddy Girl and racecar driver Danica Patrick. In "Spa," Patrick is getting a lavish massage when the masseuse breaks into a spontaneous GoDaddy Girl audition.[69] In "News", anchors conduct a 'gotcha' interview with GoDaddy Girl Danica Patrick about commercials known for being too hot for television.[70] According to Akamai, there was a large spike in Internet traffic late in the fourth quarter of the game. This spike was tied to GoDaddy's "News" advertisement airing. CEO Bob Parsons said GoDaddy received "a tremendous surge in Web traffic, sustained the spike, converted new customers and shot overall sales off the chart".[71][72]
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GoDaddy pulled its support for SOPA on December 23, releasing a statement saying "GoDaddy will support it when and if the Internet community supports it."[96][97] Later that day, CEO Warren Adelman couldn’t commit to changing GoDaddy's position on the record in Congress when asked, but said “I’ll take that back to our legislative guys, but I agree that’s an important step.”[98] When pressed, he said “We’re going to step back and let others take leadership roles.”[98] He felt that the public statement removing their support would be sufficient for now, though further steps would be considered. Further outrage was due to the fact that many Internet sites and domain registrars would be subject to shutdowns under SOPA, but GoDaddy is in a narrow class of exempted businesses that would have immunity, where many other domain operators would not.[99]
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On December 22, 2011, a thread[92] was started on the social news website Reddit, discussing the identity of supporters of the United States Stop Online Piracy Act (SOPA), which included GoDaddy. GoDaddy subsequently released additional statements supporting SOPA. A boycott and transfer of domains were proposed. This quickly spread across the Internet, gained support, and was followed by a proposed Boycott GoDaddy day on December 29, 2011.[93] One strong supporter of this action was Cheezburger CEO Ben Huh, who threatened that the organization would remove over 1,000 domains from GoDaddy if they continued their support of SOPA.[9] Wikipedia founder Jimmy Wales also announced that all Wikipedia domains would be moved away from GoDaddy as their position on SOPA was "unacceptable".[94] After a brief campaign on Reddit, imgur owner Alan Schaaf transferred his domain from GoDaddy.[95]
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On September 10, 2012, a major networking failure caused by corrupted router tables resulted in a DNS outage intermittently affecting millions of customers' sites for a period of 4.5 hours.[125][126] Initial reports attributed it to a DDOS attack. This claim was disputed by Wagner, who stated that the isolated incident was due to internal mistakes that led to corrupt data tables. Wagner stood by the quality of GoDaddy's infrastructure, citing a 99.999% uptime.[127] GoDaddy later said in an apology e-mail to its customers on September 14, 2012, that the outage was due to the corruption of router data tables,[128][129] confirming indications that millions of web sites and e-mails were affected.
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